PEMASARAN SEBAGAI KEUTAMAAN

Pemasaran merupakan satu elemen penting dalam perniagaan. Kejayaan sesuatu syarikat diukur kepada kebolehan sesuatu produk dipasarkan atau dijual kepada pengguna. Perniagaan berskala mikro dan kecil sering menghadapi masalah pemasaran kerana usahawan dalam bidang tersebut kurang mengambil berat atau kurang pengetahuan dalam pemasaran.

Elemen asas dalam pemasaran terbahagi kepada 4 iaitu:

1. Produk
-rekabentuk, kualiti, kegunaan, pilihan dan pembungkusan.

2. Harga
-kesesuaian harga pengguna dan penstrukturan untuk keuntungan

3. Tempat
-sasaran jualan kepada pengguna

4. Promosi
-tawaran untuk menarik pelanggan

Elemen asas ini digunapakai dalam apa juga sektor dan industri perniagaan. Elemen ini juga dijadikan strategi dalam perniagaan supaya dapat bersaing dengan pesaing-pesaing yang lain.

Jadi, sudahkah anda menyemak strategi pemasaran perniagaan anda?


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